Category: Economics for Business: Ch 01



Artificial intelligence (AI) has become a key technology in the 21st Century. Businesses use AI systems to analyse data, automate routine tasks, improve customer service, write software, create content and even assist with decision-making. As AI improves and becomes even more capable, governments, economists, businesses and society are debating its effects on productivity, employment and economic growth – and also its potentially extreme dangers.

Some commentators compare AI to earlier technological revolutions such as the steam engine, electricity and the Internet. They argue that AI will continue to increase productivity, create new industries and improve living standards. Others worry that AI may eliminate a large numbers of jobs, increase inequality, concentrate economic power in a few firms and, in the most extreme scenarios, pose a threat to humanity itself.

These debates raise important questions including how society should evaluate the potential risks of a technology whose benefits may be enormous but whose long-term consequences remain uncertain.

AI and the labour market

Historically, technological change has had both positive and negative effects on employment. Automation reduced the demand for many agricultural workers, while creating jobs in manufacturing. Computers automated clerical tasks but generated entirely new industries in software, telecommunications and digital services.

AI appears likely to follow a similar pattern. According to the World Economic Forum, advances in AI, robotics and information-processing technologies are expected to transform labour markets significantly during the second half of the 2020s, creating demand for new skills while reducing demand for others. The fastest-growing skills are expected to include AI and big data, technological literacy and cybersecurity.

The potential benefits

AI may benefit labour markets in several ways:

  • Higher productivity: Workers can complete tasks more quickly with AI assistance.
  • New occupations: Demand has emerged for AI engineers, prompt specialists, data scientists and AI governance professionals.
  • Better decision-making: Firms can use AI to improve forecasting, inventory management and customer service.
  • Complementing human skills: AI may perform repetitive tasks, allowing employees to focus on creativity, problem-solving and interpersonal activities.
  • Economic growth: Higher productivity can increase profits, wages and living standards over time.

Many economists argue that AI will not simply replace workers but will change the tasks they perform. Research from the OECD suggests that even highly AI-exposed occupations continue to require management, communication, collaboration and social skills that technologies struggle to replicate.

The potential costs

At the same time, AI may create significant labour-market challenges. Many white-collar occupations previously considered relatively safe from automation are becoming vulnerable. Generative AI systems can draft reports, analyse legal documents, write computer code and create marketing content. This means that some professional and administrative roles may face considerable disruption.

The World Economic Forum reports that business leaders have differing expectations about the effects of AI. In a 2026 survey (see link below), around 54 per cent expected AI to displace existing jobs, while only 24 per cent expected it to create new jobs within their organisations. Economists have identified several potential problems:

  • Structural unemployment: workers in industries that are in decline may struggle to find employment requiring their existing skills.
  • Increased income inequality: there may be a growing income disparity between highly skilled and less-skilled workers.
  • Growing market power: the largest technology firms that own the most advanced AI systems may see their market power grow further creating dominance in certain areas.
  • Regional inequalities: AI-related investment may become concentrated in particular cities and countries, exacerbating regional inequalities within and between countries.
  • Pressure on governments: to address issues of structural unemployment and increasing inequality, governments may be forced to expand retraining and social-support programmes.

AI and catastrophic risk

Most economic discussion around AI focuses on employment and productivity. However, some researchers argue that the most significant risks from AI may be much broader.

Economists distinguish between ordinary risks and catastrophic risks. Catastrophic risks involve events with a very low probability of occurring but potentially enormous consequences. Examples include nuclear accidents, pandemics and certain climate-related disasters.

AI raises similar concerns. Advanced AI systems could potentially be used to conduct cyberattacks, spread misinformation, disrupt critical infrastructure or support the development of dangerous technologies. Some researchers have even suggested that highly advanced AI systems could pose an existential risk to humanity if they become sufficiently powerful and are not properly controlled.

This became a widely discussed topic in the media in September 2026 following the resignation of an employee, Jacob Coxon, from AI firm, Anthropic. He said that people working on AI were ‘genuinely frightened’ about how quickly AI was advancing and what it might mean for the future of humanity. He said:

I believe that if we don’t slow down at the current rate of progress, there is a strong chance that we could all die in the immediate future.

Other researchers have raised similar concerns and there have since been calls from some of the biggest AI companies for regulation of AI to prevent this.

The policy debate and CBA

All of this creates a challenge for cost-benefit analysis. Suppose AI generates trillions of pounds of economic benefits. But, if there is also a very small probability of catastrophic harm, how should policymakers weigh up the two?

Traditional cost-benefit analysis values risk by multiplying the size of a potential outcome by its probability. However, this approach becomes problematic when both the probability and the consequences are highly uncertain. The risks may be extremely difficult to estimate, while the potential costs could be vast and affect future generations. For this reason, governments and firms increasingly use scenario analysis, stress testing and AI safety assessments to evaluate potential risks. These approaches attempt to prepare for extreme outcomes rather than relying solely on probability calculations.

Supporters of AI argue that technological progress has historically improved living standards and that restricting AI too heavily could reduce innovation and economic growth. Critics argue that uncertainty about potentially catastrophic outcomes justifies a more cautious approach.

The debate therefore extends beyond labour economics to the wider issue of managing catastrophic risk. As with nuclear power or climate change, policymakers must decide how much risk society is willing to accept in exchange for potentially large economic benefits.

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Reports

Questions

  1. How might AI increase productivity while also causing unemployment in some sectors? Which sectors are likely to be affected the most?
  2. Why is it difficult to estimate the costs and benefits of advanced AI?
  3. Assume that a disaster is estimated to cost society £1000 billion (£1 000 000 000 000). The chances of the disaster occurring are said to be minute, however. Estimates vary from a probability of one in a million to one in a billion. What estimate of this cost would you include in a cost–benefit analysis?
  4. Why are many low-income countries apparently prepared to accept riskier projects than are high-income ones?
  5. Discuss whether the greatest economic challenge posed by AI is (a) job displacement; (b) increased inequality; (c) market concentration and the power of large technology firms; or (d) catastrophic long-term risks.
  6. Read the article by Bill Gates, The turbulent AI era is here. The choices we make now are critical. According to him, what steps should the world take to ensure that ‘AI will be a force for good and leave everyone better off’?

Precious metals, such as gold, silver and platinum, are seen as safe havens by investors in uncertain times. With the on-off nature of Donald Trump’s tariffs, with ongoing wars, such as the war in Ukraine, and with threats of US action in Iran, with inflation slow to fall and pressure by the Trump administration on the Federal Reserve to make precipitant cuts in interest rates, investors have flocked to precious metals.

Precious metals peaked in late January 2026. Compared with just four months earlier, gold was up by 48%, platinum by 76% and silver by a massive 162%. Silver and platinum were also boosted by their industrial uses. Silver has excellent conductive properties and is used for electronics, AI, solar energy (photovoltaic cells), chemical catalysts and medical equipment. Over 50% of its consumption is for industrial purposes. Platinum is used as a catalyst in catalytic converters to reduce exhaust emissions, in medical devices, chemical processing, oil refining, electronics and glass manufacturing.

The rise was fuelled by speculation, which gathered momentum in December and January. But then the prices of all three metals fell dramatically on Friday 30 January and a bit more on 2 February. Despite a moderate bounce back on 3 February, the prices then fell again and by the end of 5 February, gold had fallen by 15%, platinum by 30% and silver by a massive 42% from the peak.

Figure 1 illustrates the effect of speculation on the rise in price of a precious metal, such as silver. Assume that demand rises from D0 to D1 for the reasons given above. Equilibrium moves from point a to point b and the price rises from P1 to P2. Seeing the price rising, holders of the metal wait until the price rises further before selling. Supply shifts from S1 to S2. Potential purchasers of the metal, anticipating a further rise in price, buy now before the price does rise. Demand shifts from D1 to D2. As a result, equilibrium moves from point b to point c and price rises to P3.

Figure 2 illustrates the effect of speculation on the subsequent fall in prices triggered by a belief that price will fall. Speculative selling shifts the supply curve from S2 to S3. Potential demanders hold back and the demand curve shifts from D2 to D3. Equilibrium moves to point d and price falls from P3 to P4. (Click here for a PowerPoint of the two figures.)

But why did prices fall so dramatically? The first reason was that analysts were beginning to argue that the exuberance of investors had led the price of all three metals to overshoot the fundamental balance of supply and demand. Once a tipping point arrived, people sold quickly to lock in the gains they had made over previous weeks. This profit taking caused prices to plummet as speculation of further falls drove prices lower.

So what was the tipping point? This was the appointment by Donald Trump of Kevin Warsh as the new Chair of the Federal Reserve to take over from Jerome Powell when his tenure comes to an end in May this year.

It was expected that Trump would appoint someone much more willing to cut interest rates and this worried investors, who feared that inflation would rise again. This uncertainty drove demand for precious metals, which are seen as a safe haven. But Kevin Walsh is viewed as hawkish on monetary policy and less likely to slash interest rates than other possible choices for Chair. This triggered the fall in precious metal prices.

But the main factors that drove the demand for the metals still exist. There is still uncertainty, still an increased demand from central banks for gold, still a growing demand for silver and platinum for industrial uses. The next day, 3 February, it seemed that the prices of all three metals had over-corrected. Investors started buying again at the lower prices and consequently prices rose again – once more fuelled by speculation. Gold rose by 6.1%, platinum by 7.9% and silver by 11.6%.

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Data

Questions

  1. What has happened to the price of silver since this blog was written? Use a demand and supply diagram to illustrate this.
  2. Identify the factors that affect the demand for and supply of (a) silver; (b) gold.
  3. What determines the elasticity of supply of silver (a) in total; (b) to the market?
  4. Choose another commodity other than the three metals considered in this blog. Find out what has happened to their prices over the past 12 months and explain why these price movements have occurred.

With businesses increasing their use of AI, this is likely to have significant effects on employment. But how will this affect the distribution of income, both within countries and between countries?

In some ways, AI is likely to increase inequality within countries as it displaces low-skilled workers and enhances the productivity of higher-skilled workers. In other ways, it could reduce inequality by allowing lower-skilled workers to increase their productivity, while displacing some higher-skilled workers and managers through the increased adoption of automated processes.

The effect of AI on the distribution of income between countries will depend crucially on its accessibility. If it is widely available to low-income countries, it could significantly enhance the productivity of small businesses and workers in such countries and help to reduce the income gap with the richer world. If the gains in such countries, however, are largely experienced by multinational companies, whether in mines and plantations, or in labour-intensive industries, such as garment production, few of the gains may accrue to workers and global inequality may increase.

Redistribution within a country

The deployment of AI may result in labour displacement. AI is likely to replace both manual and white-collar jobs that involve straightforward and repetitive tasks. These include: routine clerical work, such as data entry, filing and scheduling; paralegal work, contract drafting and legal research; consulting, business research and market analysis; accounting and bookkeeping; financial trading; proofreading, copy mark-up and translation; graphic design; machine operation; warehouse work, where AI-enabled warehouse robots do many receiving, sorting, stacking, retrieval, carrying and loading tasks (e.g. Amazon’s Sequoia robotic system); basic coding or document sifting; market research and advertising design; call-centre work, such as enquiry handling, sales, telemarketing and customer service; hospitality reception; sales cashiers in supermarkets and stores; analysis of health data and diagnosis. Such jobs can all be performed by AI assistants, AI assisted robots or chat bots.

Women are likely to be disproportionately affected because they perform a higher share of the administrative and service roles most exposed to AI.

Workers displaced by AI may find that they can find employment only in lower-paid jobs. Examples include direct customer-facing roles, such as bar staff, shop assistants, hairdressers and nail and beauty consultants.

Such job displacement by AI is likely to redistribute income from relatively low-skilled labour to capital: a redistribution from wages to profits. This will tend to lead to greater inequality.

AI is also likely to lead to a redistribution of income towards certain types of high-skilled labour that are difficult to replace with AI but which could be enhanced by it. Take the case of skilled traders, such as plumbers, electricians and carpenters. They might be able to use AI in their work to enhance their productivity, through diagnosis, planning, problem-solving, measurement, etc. but the AI would not displace them. Instead, it could increase their incomes by allowing them to do their work more efficiently or effectively and thus increase their output per hour and enhance their hourly reward. Another example is architecture, where AI can automate repetitive tasks and open up new design possibilities, allowing architects to focus on creativity, flexibility, aesthetics, empathy with clients and ethical decision-making.

An important distinction is between disembodied and embodied AI investment. Disembodied AI investment could include AI ‘assistants’, such as ChatGPT and other software that can be used in existing jobs to enhance productivity. Such investment can usually be rolled out relatively quickly. Although the extra productivity may allow some reduction in the number of workers, disembodied AI investment is likely to be less disruptive than embodied AI investment. The latter includes robotics and automation, where workers are replaced by machines. This would require more investment and may be slower to be adopted.

Then there are jobs that will be created by AI. These include prompt engineers, who develop questions and prompt techniques to optimise AI output; health tech experts, who help organisations implement new medical AI products; AI educators, who train people in the uses of AI in the workplace; ethics advisors, who help companies ensure that their uses of AI are aligned with their values, responsibilities and goals; and cybersecurity experts who put systems in place to prevent AI stealing sensitive information. Such jobs may be relatively highly paid.

In other cases, the gains from AI in employment are likely to accrue mainly to the consumer, with probably little change in the incomes of the workers themselves. This is particularly the case in parts of the public sector where wages/salaries are only very loosely related to productivity and where a large part of the work involves providing a personal service. For example, health professionals’ productivity could be enhanced by AI, which could allow faster and more accurate diagnosis, more efficient monitoring and greater accuracy in surgery. The main gainers would be the patients, with probably little change in the incomes of the health professionals themselves. Teachers’ productivity could be improved by allowing more rapid and efficient marking, preparation of materials and record keeping, allowing more time to be spent with students. Again, the main gainers would be the students, with little change in teachers’ incomes. Other jobs in this category include social workers, therapists, solicitors and barristers, HR specialists, senior managers and musicians.

Thus there is likely to be a distribution away from lower-skilled workers to both capital and higher-skilled workers who can use AI, to people who work in new jobs created by AI and to the consumers of certain services.

AI will accelerate productivity growth and, with it, GDP growth, but will probably displace workers faster than new roles emerge. This is likely to increase inequality and be a major challenge for society. Can the labour market adapt? Could the effects be modified if people moved to a four- or three-day week? Will governments introduce statutory limits to weekly working hours? Will training and education adapt to the new demands of employers?

Redistribution between countries

AI threatens to widen the global rich–poor divide. It will give wealthier nations a productivity and innovation edge, which could displace low-skilled jobs in low-income nations. Labour-intensive production could be replaced by automated production, with the capital owned by the multinational companies of just a few countries, such as the USA and China, which between them account for 40% of global corporate AI R&D spending. For some companies, it would make sense to relocate production to rich countries, or certain wealthier developing countries, with better digital infrastructure, advanced data systems and more reliable power supply.

For other companies, however, production might still be based in low-income countries to take advantage of low-cost local materials. But there would still be a redistribution from wages in such countries to the profits of multinationals.

But it is not just in manufacturing where low-income countries are vulnerable to the integration of AI. Several countries, such as India, the Philippines, Mexico and Egypt have seen considerable investment in call centres and IT services for business process outsourcing and customer services. AI now poses a threat to employment in this industry as it has the potential to replace large numbers of workers.

AI-related job losses could exacerbate unemployment and deepen poverty in poorer countries, which, with limited resources, limited training and underdeveloped social protection systems, are less equipped to absorb economic and social shocks. This will further widen the global divide. In the case of embodied AI investment, it may only be possible in low-income countries through multinational investment and could displace many traditional jobs, with much of the benefit going in additional multinational profit.

But it is not all bad news for low-income countries. AI-driven innovations in healthcare, education, and agriculture, if adopted in poor countries, can make a significant contribution to raising living standards and can slow, or even reverse, the widening gap between rich and poor nations. Some of the greatest potential is in small-scale agriculture. Smallholders can boost crop yields though precision farming powered by AI; AI tools can help farmers buy seeds, fertilisers and animals and sell their produce at optimum times and prices; AI-enabled education tools can help farmers learn new techniques.

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Questions

  1. What types of job are most vulnerable to AI?
  2. How will AI change the comparative advantage of low-income countries and what effect will it be likely to have on the pattern of global trade?
  3. Assess alternative policies that governments in high-income countries can adopt to offset the growth in inequality caused by the increasing use of AI.
  4. What policies can governments in low-income countries or aid agencies adopt to offset the growth in inequality within low-income countries and between high- and low-income countries?
  5. How might the growth of AI affect your own approach to career development?
  6. Is AI likely to increase or decrease economic power? Explain.

The share prices of various AI-related companies have soared in this past year. Recently, however, they have fallen – in some cases dramatically. Is this a classic case of a bubble that is bursting, or at least deflating?

Take the case of NVIDIA, the world’s most valuable company, with a market capitalisation of around $4.2 trillion (at current share prices). It designs and produces graphics cards and is a major player in AI. From a low of $86.62 April this year, its share price rose to a peak of $212.19 on 29 October. But then began falling as talk grew of an AI bubble. Despite news on 19 November that its 2025 Q3 earnings were up 62% to $57.0bn, beating estimates by 4%, its share price, after a temporary rise, began falling again. By 21 November, it was trading at around $180.

Other AI-related stocks have seen much bigger rises and falls. One of the biggest requirements for an AI revolution is data processing, which uses huge amounts of electricity. Massive data centres are being set up around the world. Several AI-related companies have been building such data centres. Some were initially focused largely on ‘mining’ bitcoin and other cryptocurrencies (see the blog, Trump and the market for crypto). But many are now changing focus to providing processing power for AI.

Take the case of the Canadian company, Bitfarms Ltd. As it says on its site: ‘With access to multiple energy sources and strategic locations, our U.S. data centers support both mining and high-performance computing growth opportunities’. Bitfarms’ share price was around CAD1.78 in early August this year. By 15 October, it had reached CAD9.27 – a 421% increase. It then began falling and by 24 November was CAD3.42 – a decline of over 63%.

Data centres do have huge profit potential as the demand for AI increases. Many analysts are arguing that the current share price of data centres undervalues their potential. But current profits of such companies are still relatively low, or they are currently loss making. This then raises the question of how much the demand for shares, and hence their price, depends on current profits or future potential. And a lot here depends on sentiment.

If people are optimistic, they will buy and this will lead to speculation that drives up the share price. If sentiment then turns and people believe that the share price is overvalued, with future profits too uncertain or less than previously thought, or if they simply believe that the share price has overshot the value that reflects a realistic profit potential, they will sell and this will lead to speculation that drives down the share price

The dot.com bubble of the late 1990s/early 2000s is a case in point. There was a stock market bubble from roughly 1995 to 2001, where speculative investment in internet-based companies caused their stock values to surge, peaking in late 1999/early 2000. There was then a dramatic crash. But then years later, many of these companies’ share prices had risen well above their peak in 2000.

Take the case of Amazon. In June 1997, its share price was $0.08. By mid-December 1999, it had reached $5.65. It then fell, bottoming out at $0.30 in September 2001. The dot-com bubble had burst.

But the potential foreseen in many of these new internet companies was not wrong. After 2001, Amazon’s share price began rising once more. Today, Amazon’s shares are trading at over $200 – the precise value again being driven largely by the company’s performance and potential and by sentiment.

So is the boom in AI-related stock a bubble? Given that the demand for AI is likely to continue growing rapidly, it is likely that the share price of companies providing components and infrastructure for AI is likely to continue growing in the long term. But just how far their share prices will fall in the short term is hard to call. Sentiment is a fickle thing.

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Questions

  1. Using a supply and demand diagram, illustrate how speculation can drive up the share price of a company and then result in it falling.
  2. What is meant by overshooting in a market? What is the role of speculation in this process?
  3. Does a rapid rise in the price of an asset always indicate a bubble? Explain.
  4. What are the arguments for suggesting that markets are/are not experiencing an AI share price bubble? Does it depend of what part of the AI market is being considered?
  5. What is meant by the market capitalisation of a company? Is it a good basis for deciding whether or not a company’s share price is a true reflection of the company’s worth? What other information would you require?
  6. Find out what has been happening to the price of Bitcoin. What factors determine the price of Bitcoin? Do these factors make the price inherently unstable?

In a blog in October 2024, we looked at global uncertainty and how it can be captured in a World Uncertainty Index. The blog stated that ‘We continue to live through incredibly turbulent times. In the past decade or so we have experienced a global financial crisis, a global health emergency, seen the UK’s departure from the European Union, and witnessed increasing levels of geopolitical tension and conflict’.

Since then, Donald Trump has been elected for a second term and has introduced sweeping tariffs. What is more, the tariffs announced on so-called ‘Liberation Day‘ have not remained fixed, but have fluctuated with negotiations and threatened retaliation. The resulting uncertainty makes it very hard for businesses to plan and many have been unwilling to commit to investment decisions. The uncertainty has been compounded by geopolitical events, such as the continuing war in Ukraine, the war in Gaza and the June 13 Israeli attack on Iran.

The World Uncertainty Index (WUI) tracks uncertainty around the world by applying a form of text mining known as ‘term frequency’ to the country reports produced by the Economist Intelligence Unit (EIU). The words searched for are ‘uncertain’, ‘uncertainty’ and ‘uncertainties’ and the number of times they occur as percentage of the total words is recorded. To produce the WUI this figure is then multiplied by 1m. A higher WUI number indicates a greater level of uncertainty.

The monthly global average WUI is shown in Chart 1 (click here for a PowerPoint). It is based on 71 countries. Since 2008 the WUI has averaged a little over 23 000: i.e. 2.3 per cent of the text in EIU reports contains the word ‘uncertainty’ or a close variant. In May 2025, it was almost 79 000 – the highest since the index was first complied in 2008. The previous highest was in March 2020, at the start of the COVID-19 outbreak, when the index rose to just over 56 000.

The second chart shows the World Trade Uncertainty Index (WTUI), published on the same site as the WUI (click here for a PowerPoint). The method adopted in its construction therefore mirrors that for the WUI but counts the number of times in EIU country reports ‘uncertainty’ is mentioned within proximity to a word related to trade, such as ‘protectionism’, ‘NAFTA’, ‘tariff’, ‘trade’, ‘UNCTAD’ or ‘WTO.’

The chart shows that in May 2025, the WTUI had risen to just over 23 000 – the second highest since December 2019, when President Trump imposed a new round of tariffs on Chinese imports and announced that he would restore steel tariffs on Brazil and Argentina. Since 2008, the WTUI has averaged just 2228.

It remains to be seen whether more stability in trade relations and geopolitics will allow WUI and WUTI to decline once more, or whether greater instability will simply lead to greater uncertainty, with damaging consequences for investment and also for consumption and employment.

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Uncertainty Indices

Questions

  1. Explain what is meant by ‘text mining’. What are its strengths and weaknesses in assessing business, consumer and trade uncertainty?
  2. Explain how the UK Monthly EPU Index is derived.
  3. Why has uncertainty increased so dramatically since the start of 2025?
  4. Compare indices based on text mining with confidence indices.
  5. Plot consumer and business/industry confidence indicators for the past 24 months, using EC data. Do they correspond with the WUI?
  6. How may uncertainty affect consumers’ decisions?