Tag: demand

Times of economic uncertainty often lead to people seeking what they consider as ‘safe havens’ for their money. Traditionally gold has been one of these safe havens. This financial crisis has been no exception and the price of gold has risen, but there has also been a rapid growth in demand for gold bullion and gold coins and dealers have found themselves besieged by people looking to protect their savings. ATS Bullion, a London gold bullion dealer, has even seen queues: something quite unprecedented for them.

There’s gold in them thar’ shops: the rush is on Guardian (2/10/08)
Austria witnesses new gold rush BBC News Online (12/10/08)
Gold rush as investors pile into bars Financial Times (3/10/08)
Market turmoil sparks gold rush to specialist funds Times Online (13/10/08)

Questions

1. What the main determinants of demand for gold coins and gold bullion?
2. Using diagrams as appropriate, show the changes that have taken place in the market for gold coins in recent months.
3. Discuss the extent to which the supply of gold bullion is likely to keep up with the rapid growth in demand. 

In the article below Tim Harford (the Undercover Economist) looks at rationality in the purchase of cigarettes. He consider whether healthy and happy smokers are the same thing and the extent to which smokers would be happier if cigarettes were more expensive.

Why smokers are happier when cigarettes cost more MSN Slate (17/5/08)

Questions

1. Identify the principal factors that determine the level of demand for cigarettes.
2. Given the factors identified in part (a), discuss the likely value of the price elasticity of demand for cigarettes.
3. Discuss the extent to which higher cigarette prices would make smokers happier.

Researchers at the California Institute of Technology have shown that a person’s enjoyment of wine is heightened if they are told that the wine is an expensive one. So what are the main factors determining the demand for wine? Is it really the taste or is it simply the expectation resulting from the price?

Raising a glass to pricey wine BBC News Online (14/1/08)
High price makes wine taste better Times Online (13/2/08)
Why expensive wine tastes the best Metro (13/2/08)

Questions

1. What are the main factors determining the demand for wine? Assess the relative importance of each of these factors in the overall level of demand.
2. Analyse how utility theory can help to explain the level of demand for more expensive wine.
3. How would marginal utility and market demand be affected by the knowledge that bottle of wine is a relatively expensive one?

As if there wasn’t enough bad economic news at the start of 2008, Majestic Wine has been warning wine lovers to stock up early as the price of their favourite tipple is likely to rise considerably during 2008. The company is warning that, due to the strong euro and poor harvests, the price of an average bottle may rise by as much as £1.

Wine lovers find no escape from the woes of world’s economy Times Online (4/1/08)
Majestic warns of champagne price rise Telegraph (4/1/08)

Questions

1. Using diagrams as appropriate, illustrate the changes taking place in the market for champagne and other wines.
2. Identify the principal determinants of the price elasticity of demand for wine.
3. Discuss the extent to which a £1 rise in the price of a bottle of wine will affect the equilibrium market quantity.

In real terms the price of alcohol has been gradually falling, but to what extent might this have been a factor in rising levels of binge drinking in the UK? The link below is to an extract from the BBC Radio 4 Today Programme and will require real player installed on your computer to listen to it.

The price of alcohol and binge drinking BBC Today Programme(January 2008)

Questions

  1. What are principal determinants of demand for alcohol?
  2. Assess the relative importance of price against the other determinants of demand for alcohol.
  3. What are the principal factors that determine the price elasticity of demand for alcohol? Assess the extent to which an increase in the price of alcohol will lead to a fall in spending on alcohol.
  4. How effective would a rise in the tax on alcohol be in raising revenue for the government?